MS Walkathon Review, and Thank You's

Hi all,


Your generosity speaks volumes, and I personally can't thank you enough for helping us get one step closer to a cure so that we can finally erase the words 'Multiple Sclerosis' from everyone's vocabulary.

It is because of YOU that we raised a grand total of $1,050 in essentially a couple of weeks. I couldn't be more proud of all the work we accomplished together, as a team, and as people... in really putting our minds behind a cause and just doing our part to help.... I am so excited for the year-round fundraising plans I'm collaborating with the MS Society of Canada on.

It looks as though the unofficial money raised for the Mississauga-Streetsville walk alone was $42,000. Incredible!

Thank you to everyone who shared their stories with us on how MS has affected yourselves, your family, and your loved ones.
We are truly thankful for your support, your friendship, and your motivation in helping us help thousands of others be MS-free for good.
Thank you to everyone who was a part of Team Habibees, and walked on behalf of my best friend Safiya, and everyone else affected with MS.

The event itself went off without a hitch. The energy and atmosphere was great...all the teams were lovely... everyone's motivation and drive for a cure was prevalent. Our team,Habibees, even won best dressed team! That was pretty cute! (Photos to come soon, hopefully!)

I would really like to send you each a personal thank-you, so if you could reply back with your mailing addresses I'd be thrilled to send something your way soon. We really couldn't have done this without you.

Also, a reminder that for the next two weeks, our page is still available to receive online donations, at http://tinyurl.com/hbeesMS
I know a few of you asked if it was too late to make a pledge since the walk has passed, and, it isn't... please spread this amongst your contacts who had the same question (I don't have their e-mails) and feel free to forward this e-mail on!

Again, thank you.
Have yourselves a fantastic start to your week!
Desiree & Team Habibees

Real Time, Real Talk... for real.

Excitement!

Today was another day in the life of the funemployed.
Made my way down to MuchMusic... such an 'at home' kinda feeling when I'm in the building parading through the hallways.... even a couple of the security guards remembered me.... last screen-test the lovely man who mic'd me remembered me from Takeover as well......
Man, MuchMusic... I don't wanna get all Taylor Swift on you here but....

If you could see that I'm the one who understands you.... I've been here all along.
Why can't you see, I belong on TVVVVV.

Met some friendly faces, saw some 'interesting' faces.... but in the end, we're all there for the same purpose.

Went home and got really pumped to do my daily music search... hit up some HypeMachine... caught up on weekend gossip....
and now, ladies and gents... I leave you with easily the best song you'll hear today...

Tegan and Sara, Alligator...

Twitter: The Linguistic Effect

Today, whilst sharing a coffee and a chat at The Dark Horse, a staple of Torontonian living...
I realized one thing.

The power of Twitter.

I had given this some thought before, but never put it into words so eloquently as I did today.

Twitter, from a marketing/advertising/brand perspective, may just be a genius idea.
Wait, scratch that... it IS.

Think about it.
140 characters.
In essentially one sentence, you must deliver a message that is bold, brief, and brave.
It should engage your audience, it should answer questions, it should promote your product.
In most instances, it should even allow enough characters for you to link to this product/idea, giving you even less space for your 'delivery' or 'punchline'.

There is no room for babbling... no time to get wordy.... you must immediately grab your audience, or your message will get lost within a virtual sea of literally millions of other messages happening in real-time all around you.

However, for me.... the REAL key is in providing a message that is all the things aforementioned,
AND does not butcher the English language.

That's right.
Your message should also avoid as many unnecessary abbreviations and slang. When you can deliver a great message AND use proper English syntax, you've just hit a goldmine!

This means:

"@world hi evry1 chk new blog post. it is cool and interestin n u should read it cuz i asked u 2 so why not rite? kthx! clik here www.lol.com"

turns into

"@world Want to catch the man of your dreams? Check my blog "From Fling to Ring in 60 Days" You deserve happiness, so go get it! www.lol.com"

What are your thoughts on Twitter?!
Share with the class!