Today, whilst sharing a coffee and a chat at The Dark Horse, a staple of Torontonian living...
I realized one thing.
The power of Twitter.
I had given this some thought before, but never put it into words so eloquently as I did today.
Twitter, from a marketing/advertising/brand perspective, may just be a genius idea.
Wait, scratch that... it IS.
Think about it.
140 characters.
In essentially one sentence, you must deliver a message that is bold, brief, and brave.
It should engage your audience, it should answer questions, it should promote your product.
In most instances, it should even allow enough characters for you to link to this product/idea, giving you even less space for your 'delivery' or 'punchline'.
There is no room for babbling... no time to get wordy.... you must immediately grab your audience, or your message will get lost within a virtual sea of literally millions of other messages happening in real-time all around you.
However, for me.... the REAL key is in providing a message that is all the things aforementioned,
AND does not butcher the English language.
That's right.
Your message should also avoid as many unnecessary abbreviations and slang. When you can deliver a great message AND use proper English syntax, you've just hit a goldmine!
This means:
"@world hi evry1 chk new blog post. it is cool and interestin n u should read it cuz i asked u 2 so why not rite? kthx! clik here www.lol.com"
turns into
"@world Want to catch the man of your dreams? Check my blog "From Fling to Ring in 60 Days" You deserve happiness, so go get it! www.lol.com"
What are your thoughts on Twitter?!
Share with the class!
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